Realism, innovation, unity, dedication, hard work, honesty, tolerance and transcendence. Honesty, win-win cooperation and creating value for customers are the basis of Novel's mechanical and electrical development, and also the source of power for survival.

Corporate goal: Create value beyond customer needs!

Enterprise spirit: loyalty, progress, diligence, erudition. Scientific and technological innovation and enterprising, aiming at constantly meeting market demand, pointing out the direction of research and development, and taking a new mode of industry line with new ideas.

Leadership philosophy: clear strategy, display vision; straighten out relations, protect enthusiasm; cultivate culture, stimulate vitality.

Principle of Treating People: Respect for Personality, Objectiveness and Justice, Strict Supervision, Standardization and Promotion.

Core values: staff-oriented, team-oriented, customer-oriented, quality enterprise, continuous innovation.

Business philosophy: equal cooperation to create value for customers. Bring together the crystallization of the wisdom of corporate culture management of all mankind, dedicate with love to the people eager to change, help them grow and succeed!

Enterprise purpose: based on their own duties, to give back to the community. It aims at serving customers with a high sense of corporate social responsibility.